At Sovrn, we’ve always been industry leaders in the fight against fraud. We’re one of two exchanges specializing in display to achieve TAG Platinum status for certification against fraud, piracy, malware, and inventory quality. Our invalid traffic rates are among the lowest of any major supply side platform.

However, we also recognize that in this industry you can’t rest on your laurels, and that ad fraud becomes more sophisticated every day. That’s why every bid request we submit to demand partners is now inspected, audited, and certified by White Ops to prevent fraud.

White Ops is the industry leader in accurately detecting and preventing sophisticated ad fraud schemes. Their advanced technology deeply investigates individual impressions to shine a light on even the most evasive bots. This means the best fraud protection in the industry for Sovrn advertisers and publishers.

This new level of protection strengthens our already robust site quality evaluation. Every domain that applies to our exchange goes through a 25-step audit by two humans. Then we use best-in-class, accredited inventory quality vendors—Integral Ad Science, Pixalate, SimilarWeb, Adloox and now White Ops—to protect brands and their ad spend. This ensures all Sovrn publishers add measurable value to our demand partners—offering engaged audiences, authentic content, and viewable ad layouts—with fewer brand safety risks.

Fighting ad fraud is a never-ending battle, but it’s a necessary one. Bad actors in our industry are constantly getting better, but so are we.

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Well, that’s partially true. Sovrn is different, and we pride ourselves on this. While other sell-side platforms focus on getting pieces of the advertising businesses of large media companies, Sovrn is much more focused on enabling the businesses of smaller, interest-based publishers.

But this doesn’t mean we neglect our advertising partners and exchange. In fact, it’s precisely the opposite. Because our business model is hyper-focused on enabling small, independent businesses, it’s more important than ever that we run the cleanest and safest exchange possible for advertisers.

Major media companies have the option of working with multiple sell-side partners. If one fails them, they can move on to another with barely a blip in their bottom line. Smaller, interest-based publishers often don’t have that luxury. For many of these independent media businesses, Sovrn is their lifeline. If we fail them, we put businesses and livelihoods at risk.

When you combine this with our need to make sure advertisers are safe wading deeper into the ocean of the web, it’s no wonder that we’ve long been industry leaders in protecting advertisers return on ad spend. We’re one of only five companies to achieve TAG Platinum status for certification against fraud, malware, piracy, and inventory quality.

If we don’t protect the quality of our exchange, advertisers walk away, and the publisher businesses we enable will no longer thrive. The fact that we focus on smaller, interest-based publishers does indeed make us different, and it’s precisely why we strive to be the cleanest, safest, and highest performing exchange out there.

The post Myth-Busting: Sovrn Only Focuses on Publishers appeared first on Sovrn, Inc..

]]> https://www.sovrn.com/blog/tag-platinum/ Fri, 04 Jan 2019 16:35:01 +0000 https://www.sovrn.com/?p=13956 We believe that the best brands and publishers deserve the best programmatic partners. We’re dedicated to providing one of the cleanest ad exchanges in the world—not just because it gives our demand partners the confidence they count on to reach their goals, but because it’s good for the entire industry. That’s why we’re proud to […]

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]]> We believe that the best brands and publishers deserve the best programmatic partners. We’re dedicated to providing one of the cleanest ad exchanges in the world—not just because it gives our demand partners the confidence they count on to reach their goals, but because it’s good for the entire industry.

That’s why we’re proud to be one of only five companies awarded Platinum Status by the Trustworthy Accountability Group (TAG). Sovrn was one of the first companies to receive all four TAG Certifications on fraud, piracy, malware, and inventory quality, and we continue to push for a better programmatic marketplace by calling for all exchanges to embrace transparency, efficiency, and fair-market principles.

“Not only is platinum the heaviest of the precious metals, it is also impervious to corrosion, so we felt that TAG Platinum was an appropriate designation for those companies that have taken all of the steps necessary to ensure that their digital advertising operations are impervious to the corroding effects of fraud, malware, piracy, and lack of transparency,” said Mike Zaneis, CEO of TAG.

Whether we’re leading the fight against ad fraud or applying our proprietary 25-step audit to every new domain we work with, we make sure that every Sovrn publisher adds measurable value to our demand partners. We deliver engaged audiences, authentic content, and viewable ads—with fewer brand safety risks.

This achievement only reinforces what we’ve always believed: for the programmatic industry to continue to grow and thrive, we must embrace honesty and transparency. We’re honored both by the award and by the opportunity to continue pushing programmatic advertising towards greater potential—and greater success.

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