According to the quarterly Digital Publishers Revenue Index (DPRI), publishers’ total digital revenue grew by 5.6% year-on-year in December 2017. The increase is mainly driven by display advertising, the report finds. The growth resulted in a total digital revenue of £365.5m. The increase was fuelled by a 27% annual revenue increase from display advertising. Display advertising in 2017 grew from £148.9m to £189.2m, with subscriptions representing a significant revenue stream for digital publishers, contributing £34m.
Read the whole article here: Increase in Publisher Revenues; Sizmek & PubMatic Join Forces
Source: ExchangeWire
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