Attention is a critical piece of the industry flywheel that publishers can optimize for, now. 

The question is, how?

Last week, Sovrn hosted a webinar, “Tapping the Attention Economy,” to discuss the on-trend topic and opportunities to better define, measure, and optimize for it.

A lively discussion, the conversation covered:

• How to deliver to buyers clear attention signals that result in high-attention campaigns that use less impressions
• How to use attention—and “Engaged Time”—as a metric to understand and communicate value to buyers
• How to deliver attention at scale, today and tomorrow, with Sovrn Signal

The good news? The panel agreed the broader ecosystem is at a pivotal moment, offering an opportunity for both advertisers and publishers to work together to unlock new solutions.

Get started today!

Sovrn Signal offers publishers a simple, scalable way to measure user attention, analyze ad performance, and access deep insights to maximize the value of your ad inventory. It’s easy to get started with Signal, and a single fee gives you access to all its features and dashboards.

To learn more, visit the Signal page on our website or send an email to sales@sovrn.com. Our team would be happy to provide a demo, so you can see the power of Signal for yourself.

The post Tapping the Attention Economy (Webinar) appeared first on Sovrn, Inc..

Quite simply, the opportunity to drive new, additional revenue and get closer to their readers by understanding their purchase behaviors. 

Yesterday, Sovrn hosted a webinar to address this opportunity. We took a deep dive into the opportunities – and challenges – ecommerce offers, and how smart tools that deliver a rich content experience in less time are a way for you to increase your affiliate revenue and bring readers closer.

A lively discussion, the conversation covered several wide-ranging topics, including:

• A great commerce strategy requires a proactive approach
• There’s a difference between “timely” and “timeless” content – and you need to plan for both
• Look for tools that reduce your reliance on a single merchant, diversify your revenue opportunities and empower readers with choices
• The ingredients for commerce success for both short- and long-term goals

More to love about Commerce

The new Shopping Galleries tool is just one of many Sovrn Commerce solutions designed to help you grow your affiliate revenue, whether from a commission or a click.

• Comparisons: Deliver a great shopping experience for your audience, meet Google’s algorithm updates, and drive up to 200% higher click-through rates by automatically identifying and displaying alternative retailers selling the same product. Learn more →
• Affiliate link monetization: One interface that displays all of the publisher’s affiliate revenue efforts — from link creation to editorial tools — and provides access to over 30,000 merchants. Learn more →
• Real-time analytics: Get accurate, timely performance data to optimize your commerce content strategy and maximize affiliate revenue. Learn more →

Ready to start earning with Sovrn Commerce? Sign up for a free account! Once you’re approved, it’s easy to start earning right away.

The post ICYMI: Secrets to Drive More Commerce Revenue (Webinar) appeared first on Sovrn, Inc..

There is much talk today about needing to collect first-party data in the most privacy compliant way but minimal insight on how that data is activated. And while many publishers and the open web at large is struggling to come up with interoperable solutions, the walled gardens aren’t, moving swiftly to vacuum up ad dollars by relying on their strengths in addressability and attribution.

Yesterday, Sovrn hosted a webinar to discuss solutions to the data identity challenge – from both sides, supply and demand – through sophisticated methods that champion consumer privacy and yet offer a critical pathway to scale.

Key insights that emerged from the conversation included:

• Although third-party cookies going away is a challenge, it is fundamentally a good thing
• What’s missing, from both the sell-side and the buy-side, is a clear, transactable signal
• That publishers have a powerful opportunity offering new avenues for greater control
• There’s no silver bullet, but collaboration and communication are critical for both sides of the marketplace to work together

Publishers and buyers are like a “nuclear submarine with two keys,” one panelist commented. Curious why? Watch the webinar and find out how filling the void left by the demise of third-party cookies can empower publishers and level the playing field.

The post ICYMI: Unlocking the New World of Identity (Webinar) appeared first on Sovrn, Inc..

Driving real results in a post-cookie future

With the end of third-party cookies in 2023, 85% of all web traffic will be unauthenticated. Some of the world’s largest publishers may take this change in stride, as they have enough first-party data to segment audiences in meaningful ways. But the vast majority of publishers will lose a critical data source for demonstrating the value of their ad inventory, while ad buyers will struggle to evaluate audience segments for pricing and bidding. All the while, the walled gardens are moving swiftly to vacuum up ad dollars by relying on their strengths in addressability and attribution. 

So, for better or worse, the publisher now has a bigger lift to communicate the quality of their unauthenticated traffic to the buyer. And, while there is much talk today about who can collect first-party data in the most privacy compliant way, there is minimal insight on how that data is activated. 

Watch the free webinar on demand and explore how publishers can reap greater inventory value — at scale — by partnering with providers who can help build practical, scalable, and actionable solutions that safely and transparently fill in the blanks. 

You’ll learn how to optimize for value across the entire lifecycle of cultivating, packaging and activating first-party audiences to:

• Gain deeper insights into first-party data
• Use data enrichment to fill in second-party data gaps
• Catalog profiles into segments and cohorts

By increasing the proportion of authenticated site traffic, data enrichment addresses these concerns and offers significant benefits for publishers and advertisers alike.

For publishers, data enrichment enhances the value of ad inventory and drives higher bids. For advertisers, data enrichment provides more reliable audience segments based on verifiable data. It also allows for better audience targeting, leading to improved campaign performance and increased return on ad spend. 

We’ll discuss how early testing of this approach has netted impressive results, including:

• Hashed emails can be appended to 20% of a publishers’ total web traffic 
• Increase in CPM up to 94% when HEM is used to enrich a universal Identifier

Ready to dive in?

We’ll also explore what signals the buyer wants to see from the supply side and the best way to broker trust between publishers and buyers through standardized bid enrichment. And how to solve this challenge through sophisticated methods that champion consumer privacy.

PS. You can prep for the webinar by downloading our free ebook, “Three Ways Publishers Can Profit from Data Enrichment.”

The post Secrets of Second-Party Data and How to Activate it at Scale appeared first on Sovrn, Inc..

The global affiliate market is estimated to be worth $12 billion, and over $6 billion in the US alone. With double-digit growth in 2020 and expansion predicted to continue, there’s never been a better time for publishers and creators of all kinds to tap into this valuable, adaptable revenue stream. Join Brian Lovett, our VP of Commerce Products, and Jay Singh, our Director of Publisher Development, for a free live webinar detailing 5 ways that you can earn with affiliate marketing. Whether you’re just starting to explore affiliate marketing (and you should be!) or looking for ways to expand your existing strategy, you’ll find both education and inspiration.

Here’s what you’ll learn:

• How the state of eCommerce has changed since 2020
• How real publishers are driving affiliate marketing growth in 2021
• How to start or expand your affiliate marketing strategy
• How to capitalize on new, flexible monetization opportunities

You’ve no doubt seen affiliate marketing before in myriad forms, whether as links built into written content, a shoppable image, a review or recommendations website, or even as a link in the profile and descriptions found on social media and video sites. We’ll cover all this and more. If you want to learn more about the ways you can use those links to drive affiliate revenue, check out our ebook.  

This webinar will cover 5 key ways you can capitalize on affiliate marketing and monetize your high-quality content, whether you’re a blogger, website, app, or use social media with your readers. We’ll also cover some key affiliate marketing strategies that will help you optimize your earnings and build your business, and show you how Sovrn Commerce can help you grow no matter what kind of publisher you are. We hope you’ll join us!

About the speakers

Brian Lovett is VP of Commerce Products at Sovrn. He has spent the last fifteen years developing affiliate marketing products that help businesses grow.

Jay Singh is Director of Publisher Development at Sovrn. He has over a decade of experience helping publishers create and execute a successful commerce strategy.

The post Affiliate Marketing Webinar: 5 Ways to Earn in 2021 appeared first on Sovrn, Inc..