Publishers need revenue diversification more than ever, and affiliate marketing is an easy, flexible way for online creators to immediately boost revenue. Download our free eBook outlining 8 key strategies publishers can use to earn big with affiliate marketing. It’ll help you get started or expand your existing affiliate strategy.

The global affiliate market is estimated to be worth $12 billion, and over $6 billion in the US alone. With continued affiliate growth, there’s never been a better time for publishers and creators of all kinds to tap into this valuable, adaptable revenue stream. 

You’ve no doubt seen affiliate marketing before in myriad forms, whether as links built into written content, a shoppable image, a review or recommendations website, or even as a link in the profile and descriptions found on social media and video sites. There’s no limit to the ways that you can use those links, which means the industry is full of creative ways to earn.  

Even so, starting your affiliate marketing channel can be daunting. And even if you’re already earning via affiliate, you may be looking for ways to expand and optimize your strategy. In this eBook, we’ll share 8 ways you can capitalize on affiliate marketing and monetize your high-quality content whether you’re a blogger, website, app, or use social media with your readers. We’ll also cover some key affiliate marketing strategies that will help you optimize your earnings and build your business, and show you how Sovrn Commerce can help you grow no matter who you are.

You’ll learn how to:

• Start a commerce-driven content strategy
• Earn from your social media posts and emails
• Create new, creative monetization opportunities
• Connect to more merchants for more chances to earn, and more!

The post 8 Strategies to Unlock the Power of Affiliate Marketing appeared first on Sovrn, Inc..

At first glance, the looming loss of third-party cookies in 2023 seems like a devastating blow to publishers and advertisers alike. Today’s programmatic ecosystem runs on third-party data, so without cookies there isn’t a universal way to identify and authenticate users across the internet. Industry reports predict billions of dollars in lost advertising revenue and huge revenue declines for publishers. 

But there’s another side to the story. In the current ad marketplace, ad buyers hold all the cards when it comes to ad pricing. But without third-party cookie IDs, publishers will no longer be forced to sell to the highest bidder. Instead, they will be uniquely positioned to identify, target, and sell highly desirable audience segments hosted on their own sites. For those who can get out ahead of the coming changes, there is a real possibility that the balance of power in the advertising marketplace can be shifted back to publishers.

This idea is foundational to our new ebook, Capturing the Signals: How Reader Attention Can Drive More Revenue. Here’s a quick preview of what you’ll learn.

How publishers can take back control

For years, viewability has been the industry standard for predicting ad performance. This metric is intended to measure the likelihood that an ad will be seen by users, based on whether it is visible on the page. The problem is, viewability fails to consider whether the ad is actually seen or noticed by the reader.

Metrics like viewability and viewable time don’t provide deep insights on audience engagement, so Sovrn has devised a new measure of attention called “engaged time,” which empowers publishers to leverage deep, proprietary insights about their readers. With these insights, you can better broadcast the value of your audiences to advertisers and drive more revenue from your ad inventory. 

To take advantage of this opportunity, however, you will need the tools to identify,  target, and broadcast your high-value audience segments. The right tool will give you the power to understand three things:

• How engaged audiences are with your content
• How much time they spend with your content
• The type of content they engage with

3 ways to tap into engagement signals

The most valuable audience segments are those paying the most attention. Now you can convert that value into earnings with Sovrn Signal, an easy-to-use publisher data tool. 

With just a single line of code, Signal lets you measure, compare, and monetize your engaged reader base — ultimately driving greater ad value. Here’s how: 

1. Measure and benchmark ad performance

 It can be challenging to get a holistic view of your ad inventory performance. Signal provides a granular breakdown of the metrics buyers use to evaluate your ad inventory, and lets you compare your ad performance against both your peer group and the market as a whole.

2. Predict performance to optimize pricing

Publishers seldom have access to the same types of data ad buyers use to predict ad performance. With Signal, you can automate inventory segmentation; generate granular predictions using KPIs like viewability, engagement, and click-through rate; and accurately price your most valuable ad properties.

3. Increase revenue from engaged users

Publishers who create rich, unique user experiences should reap the benefits of audience attention, but the current ad ecosystem isn’t structured  that way. As engaged readers view your content for longer periods of time, Signal’s market-leading reload solution unlocks new revenue by generating additional incremental impressions per ad unit.

Get the ebook to learn more

We’ll dig deeper into how Signal works — and what you can do to get started — in a future blog post. You can also download the complete ebook, Capturing the Signals: How Reader Attention Can Drive More Revenue, for more information about how Signal can help you maximize the value of your engaged audience.

Ready to see Signal in action? Contact us at sales@sovrn.com and our team will be happy to provide a demo.

The post Taking Back Control: Drive More Revenue Through Deep Audience Engagement appeared first on Sovrn, Inc..

As the clock ticks down to the end of third-party cookies, publishers around the world are seeking practical, scalable solutions now to enhance their audience data and demonstrate value to advertisers. 

The question everyone seems to be asking is how?

One answer is data enrichment, which offers a way for publishers to supplement their first-party data with second- and third-party data to increase its value to advertisers.

Our new eBook, “Three Ways Publishers Can Profit from Data Enrichment,” explores how data enrichment can help solve the “identity crisis” publishers face starting in 2023 and how they can tap into the benefits it provides for both publishers and advertisers, today. 

At Sovrn, our approach to the identity challenge is three-fold:

1. Know your audience.

Monetizing audience data requires deep insights into visitor behavior and engagement benchmarks. An SSP like Sovrn can help supplement unauthenticated first-party data and enhance your visitor profiles – for example, by linking your site data to hashed emails, mobile ad identifiers (MAIDs), and other external insights. 

2. Segment your data.

The more attributes you can attach to each profile the more opportunities you have to create audience segments. Your data enrichment partner can help you create segments so advertisers can target specific portions of your audience to increase the relevance of each ad.

3. Package audience data for advertisers.

A data enrichment provider like Sovrn can integrate validated data from a variety of sources – from both inside and outside your site – making your site visitors a far more valuable audience for advertisers to target. Sovrn is the first SSP to test prebid seller-defined audiences – which means we’re using publishers’ first-party segmentation data to enrich bid requests.

Why is Data Enrichment so important?

Ad buyers are losing their primary means of assessing audience value for pricing and bidding. But bids based on publisher data alone can be risky, because it’s often not clear how audience segments are created and whether the data comes from reliable sources. Enriching your data with Sovrn addresses many of these concerns, by increasing the proportion of authenticated traffic by up to 10x (from 2-5% to 15-20%).

Being able to target specific audiences enables marketers to improve campaign performance and increase return on ad spend, boosting the value of a publisher’s ad inventory and driving higher bids. Additionally, data analytics tools like Sovrn Signal can enable publishers to create more sophisticated visitor models using the enriched data. These models help advertisers understand how visitors navigate the publisher’s web pages, how they interact with social media content, and their interests.

Ready to Get Started? Let Sovrn Help.

Data enrichment is one important way for publishers to demonstrate audience value to advertisers and get out in front of a post-cookie world. Now is the time to work with an experienced partner like Sovrn to help with the heavy lifting, including:

• Digging into your data to uncover key insights and start building your first-party data lake 
• Enriching your first-party data with off-domain insights and scaling your authenticated traffic 
• Packaging up your audience for advertisers using commercial intent data from our affiliate network for better segmentation. 

Start by downloading our new data enrichment ebook, “Three Ways Publishers Can Profit from Data Enrichment.” Then contact us at sales@sovrn.com to learn how our solutions can help ease your transition to a world without cookies.

The post Data Enrichment Makes the Most of Your Audience appeared first on Sovrn, Inc..