To investigate the level of domain spoofing occurring against its news brands, News UK conducted a programmatic blackout test for two hours in December. The result: 2.9 million bids per hour were made on fake inventory purporting to be News UK’s The Sun and The Times of London newspaper brands.
From the results, the publisher estimates that marketers are wasting £700,000 ($950,000) on domain-spoofed inventory per month. A total of 650,000 ad requests were made each hour, according to the publisher.
Read the whole article here: News UK finds high levels of domain spoofing to the tune of $1 million a month in lost revenue
Source: Digiday UK
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