Today we closed a large round of new equity financing, led by Foundry Group and including Archer Venture Capital, Lexington Partners, and Progress Ventures, among others.

We’ve built a business that solves important problems for our customers. With many thousands of loyal and expanding relationships, Sovrn has reached an interesting scale of revenue, customers, and products available on the Sovrn platform.  We are growing rapidly, and profitable.

Simplifying the complexity of the open web

We believe that an open and independent web is a window into anything and everything, offering a view into consumer trends, commerce, entertainment, information and inspiration.  

The open web is a mess. Some would say a beautiful mess, but a mess nonetheless. Fantastically fragmented and endlessly engaging, the open web is full of creators who offer interesting ideas, constant inspiration and fresh perspectives. We believe that these authors, journalists, creators, and influencers are what makes the internet truly great.

The business of media is the business of creating and distributing engaging content and then receiving value back from the attention and inspiration that content generates. Yet the media business is unnecessarily, perhaps notoriously, complex. A sea of vendors, brokers, regulations, and shifting sands plague the entire open web from the largest media corporations to the smallest influencers.  

In this beautiful mess we see opportunities to make our customers’ lives easier and their businesses better — more understandable, more efficient, and more lucrative.

Where we’ve been, and where we’re heading

Over the past several years we’ve made a number of expansive acquisitions to bring more innovative products and services to the Sovrn platform. These products and resulting insights help our customers better understand their business, make smarter decisions, operate more efficiently, and grow their revenue. We’ve freed up their time to focus on things that matter most.

We believe our customers want and deserve to take back control of their own destiny. We raised a round of fresh capital to keep acquiring great product companies, integrating and innovating these products onto the Sovrn Platform, and, most importantly, simplify the complexities of the open web so that our customers can do more of what they love and less of what they don’t. 

To our existing customers: thank you for the trust you place in us daily, and for your partnership in helping us improve our products. 

I also want to thank the growing Sovrn team. This raise is a testament to the faith our investors have not just in our products, but also in the people who will lend their talent, time, and passion to building toward our vision. 

We believe publishers and creators deserve more — more time to create, more understanding of their audience, to keep more of what they earn, and more freedom to do what they love. Our mission is to help.

The post The Future Looks Bright 😎 appeared first on Sovrn, Inc..

We’ve been busy the last few months adding new features, improving the functionality you rely on, and making strategic acquisitions that will allow us to offer new eCommerce capabilities. Here’s a quick summary of what’s new with Sovrn Commerce:

Acquisition of Monetizer101

In July, we announced the acquisition of Monetizer101, a leading provider of comparison shopping solutions for publishers. This technology provides price and merchant comparison shopping tools, as well as in-depth reporting to help publishers improve conversion rates and drive more revenue. Through this acquisition, we will be able to offer another fast-growing revenue stream to publishers, enabling them to offer new choices and create valuable experiences for their readers.

Improved link creation and management

When it comes to affiliate marketing, links are the lifeblood of your business. But what happens if your strategy changes or a product goes out of stock? Recent enhancements to Sovrn Commerce let you edit the destination of any link in one easy-to-manage place. And once you’ve changed the destination, it’s automatically updated wherever you’ve shared that link. Our new link editing capabilities also let you create new links, view existing links, and search links without logging into social media or your CMS.

New Commerce Analytics

We’re pleased to introduce new analytics functionality to enhance the existing Commerce dashboard. In addition to providing a first glimpse of the new Sovrn platform, publishers will be able to analyze period-over-period trends for all of their data. The streamlined user interface lets you independently control chart and table data, and metrics have been updated to better align with publisher use. With the new unified search, finding the analytics data you need is faster and easier.

We’ll have more news to share about our Commerce product offering in the months to come — so check back often! You can also visit our website to learn more about Sovrn Commerce, the fastest and easiest way to start earning through affiliate marketing.

The post Product Roundup: All the Latest Enhancements to Sovrn Commerce appeared first on Sovrn, Inc..

Featured merchants

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Some merchants pay per click, some per sale, and others per lead. We calculate an average earning for every click sent to a given merchant, and call it our estimated Earnings Per Click—or eEPC. While it’s not a guarantee, it can help you determine which merchants you should work with. Remember to use Optimize to ensure you’re getting the highest rates.

More influence for influencers

We’ve made link monetization easier for influencers of all kinds. Whether you’re sending newsletters or building your social media empire, Commerce Anywhere ensures you’re always earning. Our intuitive Chrome extension lets you compare rates and share coupon codes with your readers straight from your browser.

The post Tax Day 2021: Top Merchants appeared first on Sovrn, Inc..

Good thing ours doesn’t. Those concerns are outdated. Let’s break down how Signal destroys these myths.

Myth: Ad reloads cause latency

Truth: Signal creates no added latency.

There are five reasons for this: the way it’s coded, the way it’s packaged, the way it’s delivered, the way it loads, and the way it collects data.

1. First, the Signal code is ultra-compressed, so it takes no time to load.
2. Second, it’s delivered through AWS Cloudfront infrastructure.
3. Third, Connect can use asynchronous tag loading to put Signal on your page, which means your page doesn’t stop parsing content while the Signal tag loads.
4. Fourth, Signal only makes calls to its metrics collector when the reader is not actively engaged, which prevents slow load times.
5. And finally, Signal uses only one piece of code to target every ad placement on your page, instead of relying on cumbersome zone-specific calls. Ultimately, Sovrn Signal is an incredibly intelligent product with no increase in latency or detriment to user experience.

Myth: Ad reloads hurt viewability and engagement scores

Truth: Signal improves viewability and engagement scores

Signal reloads ad zones when they’re viewable. Period. That means you never have to worry about loading an ad zone that’s not in the reader’s view. It also only reloads ads when your users are engaged, instead of relying on an unintelligent timer. Signal tracks 45+ different engagement metrics (including mouse and keyboard events) across 8 engagement categories to ensure that you’re reloading ads when and where they’ll be seen. This increases the viewability scores of the reloaded ad units.

Some Signal units—namely overlay and whitespace ads—are 100% viewable, as they dynamically load into your content. Again, buyers know that these units are always viewable—and they pay accordingly.

Myth: Buyers hate ad reloads

Truth: Buyers love Signal ad reloads

Buyers see viewability scores and use them to guide their bids. Because Signal improves viewability—by only showing viewable ads—buyers know that they’re getting access to valuable, always-viewable inventory whenever Signal is engaged. This is especially true of overlay and whitespace ads, which can bring you 5x the yield and 3x the fill of header bidding.

Additionally, because Signal defaults to a 30 second engaged-time buffer before reloading ads, buyers are assured that they’re never wasting spend. Peak ad engagement is reached at approximately 20 seconds, after which it plateaus, meaning that reloading an ad zone with Signal doesn’t hurt ad engagement.

Let’s recap:

Outdated wisdom will tell you that advertisers dislike ad reload products because they negatively impact viewability and engagement. However, Signal does the opposite. Signal boosts viewability, and only activates when users are engaged. This makes for valuable real estate, which buyers are happy to pay for. Because Signal is so easily customizable, you don’t have to change your page layout or get your engineering team involved. You make more money with fewer ads, buyers get access to the viewable, engaged inventory they want, your readers get a better, faster site experience, and everyone goes home happy.

The post Everything You Know About Ad Reloads is Wrong appeared first on Sovrn, Inc..

To help you save time and skyrocket your success, MonetizeMore have reviewed multiple top advertising networks in the industry and picked the top ad networks for publishers to consider for the 2018-2019 period.

Read the whole article here: The Best Advertising Networks For Publishers in 2018 (List Of 10+ Digital Companies To Choose From)

Source: MonetizeMore

Article length: 2017

Article reading time: less than 10 minutes

The post Sovrn Listed by MonetizeMore as One of the Best Ad Networks in 2018 appeared first on Sovrn, Inc..

To investigate the level of domain spoofing occurring against its news brands, News UK conducted a programmatic blackout test for two hours in December. The result: 2.9 million bids per hour were made on fake inventory purporting to be News UK’s The Sun and The Times of London newspaper brands.

From the results, the publisher estimates that marketers are wasting £700,000 ($950,000) on domain-spoofed inventory per month. A total of 650,000 ad requests were made each hour, according to the publisher.

Read the whole article here: News UK finds high levels of domain spoofing to the tune of $1 million a month in lost revenue

Source: Digiday UK

Article length: 613

Article reading time: less than 3 minutes

The post News UK Finds High Levels of Domain Spoofing, To The Tune of $1 Million a Month in Lost Revenue appeared first on Sovrn, Inc..

Measuring the effectiveness and efficiency of ad campaigns is something the industry should aspire to, there is a long way to go to achieve this goal outside of direct response campaigns. In the programmatic ecosystem alone there are multiple parties sitting between the brand and the publisher, including agencies, trading desks, DSPs, SSPs and networks. Even if the supply chain is as clean as possible at each stage, tracking the effectiveness of a campaign from the brand to the publisher is highly complex, especially as automation limits direct communication between the individual links in the chain.

Rather than trying to make the change from generic metrics such as clicks and views to measuring true efficiency in one giant leap, there is a mid-step the industry can take along the path to effectiveness and it involves paying more attention to engagement.

Read the whole article here: Engagement is more important than viewability for effective ads

Source: The Drum

Article length: 749

Article reading time: less than 4 minutes

The post Andy Evans, Sovrn CMO, talks about why engagement is more important than viewability for effective ads appeared first on Sovrn, Inc..

The aim of the Good Practice Principles is to inject greater transparency into the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

Sovrn has built a strong reputation founded on safety, transparency and trust for their publishers and buyers, and since 2014 helped lead the way in weeding out substandard inventory. As well as receiving this JICWEBS seal in Brand Safety, Sovrn also has a collection of seals from TAG (Trustworthy Accountability Group), is a member of the IAB (Internet Advertising Bureau) and AOP (Association of Online Publishers), and is a part of the Coalition for Better Ads.

Andy Evans, CMO at Sovrn comments: “Sovrn are incredibly proud to be recognized as an industry leader yet again in brand safety. We are constantly striving to ensure brand safe environment for all of our partners, and this certification is proof that our rigorous 25+ step process offers outstanding assurances to our publishers and buyers.”

The full list of signatories can be found on the JICWEBS/DTSG UK Good Practice Principles website here.

About Sovrn

Sovrn believes content creators and publishers are the soul of the Internet. Their content is what makes the Internet great. That’s why we give content creators tools to make money, access to distribution and scale to grow their audience, and a massive data commons for extraordinary insights.

At Sovrn we don’t just plug into the online advertising ecosystem. We own and operate a proprietary ad technology stack with direct connections to every major buyer in the world. Sovrn is headquartered in Boulder, Colorado with offices in Denver, New York and London.

For more information, please follow us on Twitter @SovrnHoldings.

Or email us at the following address:

press@sovrn.com

The post Sovrn Approved – JICWEBS UK Good Practice Principles Certificate appeared first on Sovrn, Inc..

This webinar will teach you:
• When to use DFP Small Business or DFP Premium
• Common DFP terms, such as line items, creatives, and orders
• Tips for organizing inventory
• How to create ad units and generate ad unit code
• How to create orders and line items
• How to associate creatives to line items

The post Decoding DFP: A Webinar Recording for DFP Beginners appeared first on Sovrn, Inc..

Expand your reach, amplify your message and increase your ROI with paid social media strategies.

As organic social decreases in visibility, publishers are diving deeper into paid social to build traffic. Learn from our in-house paid social expert, Kenzie Rodriguez and paid social consultant, Alexandra Legrant, as they teach strategies to build your presence, track and optimize goal conversions, and integrate paid campaigns across Facebook and Instagram.

Specifically, watch the webinar recording to learn:

• How to build targeted ad campaigns on Facebook and Instagram’s Ad Manager that achieve your site objectives
• How to pick right-sized budget that meets your goals – from as little as $50/month!
• Technical steps to correctly set up, track and measure your campaigns
• Audience targeting and retargeting strategies Best practices and optimization techniques for designing powerful ad creatives and copy

The post Webinar: 5X Growth w/ Paid Social Media appeared first on Sovrn, Inc..

sovrn firmly believes publishers should have the same tools in their arsenal as marketers, no matter how many monthly pageviews your website sees. Our goal is to arm you with the data you need to make better informed decisions about your content strategy and website monetization strategy. The acquisition, storing, segmenting and translating of Big Data is an undertaking Sovrn has taken on in order to help our publishers better understand their true value.

In this Big Data Whitepaper, we’ll dive into topics like:

• Big Data – What is it really and how is it collected?
• How is Big Data currently used in programmatic advertising?
• How can publishers further benefit from audience data?
• How the Sovrn platform helps!

The post How Sovrn Helps Publishers Use Big Data appeared first on Sovrn, Inc..