Featured Merchant: Smart Labels

Get organized this Memorial Day weekend with SmartLabels QR codes for storage! Your future self is going to love you. Use promo code 259TPNJN to get 25% off your purchase through Memorial Day!

Redeem Offer

Dior Beauty

Start the summer with a complimentary gift with any purchase of $130 or more with promo code MEMDAY24 at checkout.

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Choice Hotels

Save 15%* on a 2+ night stay when you book your Memorial Day getaway by 5/23 and stay between 5/23–5/27. T&Cs apply. Booking Window – 4/30/24 – 5/23/24

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Eufy

Eufy flash sale live now through June 30th!

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Bealls Florida

Shop Clearance Markdowns up to 70% off @ Bealls Florida this Mother’s Day!

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Leslie’s

Get your pool ready for Memorial Day weekend with 20% OFF chlorine tabs and shock at Leslie’s – our best offer of the year! Live through 5/28

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Total Wine & More

NEW! Save up to 25% on select wines and spirits, now through 6/9. *See site for details.

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Redken

Free Acidic Bonding Concentrate Treatment Duo + Mini Glitter Brush with $75+ with code REPAIR24 (5/20 – 5/23)

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FreshDirect

Allergy season is here! Restock your Spring Essentials at FreshDirect

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Canvas Champ

Up to 93% off Canvas Prints + Additional 15% off on orders over $49 (sitewide) | code: CC15

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Have Commerce questions?

The Sovrn Knowledge Center is a great self-service resource you can reference to answer the most common questions.

See our FAQs for information on topics like Getting Started & Approved with Sovrn, Payments, Reporting, our Developer Center, and general information on affiliate marketing.

This newsletter may contain affiliate links. Sovrn Commerce, or our Publishers, might be compensated when you click through links in this newsletter. In some instances, merchants will compensate Sovrn Commerce for the inclusion of their products or brands.

The post Memorial Day: Deals, Trending Merchants, & Notable Rate Changes appeared first on Sovrn, Inc..

The online publishing community is stronger when we can come together to collaborate and learn from one another. Sovrn’s featured customer success stories are a great way to showcase learnings from a variety of publishers, but we also like to have more informal conversations with our customers from time to time.

We recently sat down with Matthew Goodlander-Karant, CEO and co-founder of PredixLabs, to get some insight into his business, the challenges facing affiliate marketers, and his experience with Sovrn Commerce.

Q: Tell us a little about your business and your affiliate marketing program.

A: My co-founder and I started PredixLabs about two and a half years ago because we’ve always been interested in sneakers and fashion, from a collector’s standpoint. Demand for limited edition sneakers is incredibly high, so even before we started PredixLabs, we wrote some sneaker monitor code to help us build our personal collections. We used those monitors for years to find out when new products were being released, when sales were happening, etc. But over time, we started to see sneaker groups charging a huge monthly fee for access to the same type of information. We realized we could use our sneaker monitors to provide release data to the public, but in a totally new way.

Our software scrapes Nike, Adidas, New Balance, and other major sneaker sites to pull all the important release data into one centralized location. Rather than charging a membership fee and limiting membership numbers, our group is open to anyone. And it’s 100% free to join, because we earn our revenue through affiliate marketing. This creates an environment that supports both hard-core collectors and casual buyers alike — because no one has time to keep up with hundreds of release schedules. 

Instead, they can just join our group. We do all the legwork of finding out when and where new releases are dropping, and we provide tools to help them buy what they want — without any usage of bots. We’re getting rid of all the inefficiencies and detrimental components of the sneaker game, so everybody wins.

Q: What are some of your top initiatives this year?

A: For the last two years, we’ve run our group primarily on Discord, which is messaging app that lets you have both programmatic content and manually created content all in one place. Now we’re working on building out our presence on Twitter/X, as well as a new website that provides a curated feed of new releases. We want to deliver a unique experience with each touchpoint, so there’s a reason to visit us on different channels. 

In addition to collecting sneakers, we’re also interested in the business and economics of fashion. So we’re working on creating more editorial content that’s focused on what’s trending, the drivers behind those trends, and what products we think will be in demand. That business-focused angle helps to attract a different segment of users and provides a whole new level of content to our audience, beyond the typical release announcements they can get from any sneaker group.

Q: As an affiliate marketer, what are some of your biggest pain points?

A: By far our biggest pain point has been getting approved for merchant-specific affiliate programs. As I mentioned, Discord has been our primary channel. It just doesn’t have the same reach as YouTube or X, so most people don’t really understand how it works. And unlike those common social platforms where it’s easy to see an affiliate program in action, it’s a multi-step process for anyone who’s not already on Discord, because you have to create an account and then actually join the PredixLabs community. So it’s been hard to show merchants what we have to offer.

We’ve made some progress over the years, and Sovrn has been really instrumental with that. Starting out we were constantly getting denied, because we were a new company with very few users and a unique business model. But Sovrn gave us a chance and their vetting process helped us get those merchant approvals to jump-start our growth. Now we’re one of the largest Discord sneaker groups in North America, with about 2,000 members in our community. It’s been a really cool process and it wouldn’t have been remotely possible without Sovrn.

Q: What do you like best about the Sovrn Commerce technology? Any favorite features?

A: There are two things Sovrn offers that I haven’t seen in many other platforms. First is the real-time data and analytics, which is absolutely huge for us. Being able to refresh the dashboard at any moment and see all the events as they’re coming in is a game changer. With sneakers, a lot of products are excluded from affiliate so it’s critical to get an understanding of which products can generate revenue. And it also helps to tailor our content strategy. If we see that a certain product got 500 clicks within two minutes, that’s clearly a hot product and we need to be doing more work to find other merchants who carry it.

The other feature is automated affiliation — so basically the Commerce monetization API automatically converts a raw product or merchant URL into an affiliate link. This is great for us, because right now 90% of our content is programmatically generated through monitors and scrapers. So when one of our scrapers detects a new product, it sends the notification automatically and the link is instantly affiliated. Bottom line, our entire pipeline essentially runs on its own. It’s not just good, it’s crucial to our business. 

Q: How does Sovrn help you achieve your business goals?

A: Aside from the features I just mentioned, the biggest advantage with Sovrn is its massive list of merchants. Every month or so, we look through the entire merchant list to figure out which ones offer products our customers might be interested in, and then we add those to our Discord server. 

It’s beneficial in two ways. First, that’s more opportunities to make affiliate revenue by selling more products. We’re dealing with products that can be almost impossible to get, so if I can add 70 merchants that will be carrying a limited edition collection, it gives our users a lot more opportunities to buy. And second, it helps us grow our user base. Every satisfied customer is adding a pair of sneakers to their collection — and they’re probably going to tell their friends, “Hey, I got my Wales Bonner Adidas through PredixLabs. You should join, too — it’s 100% free.”

Right now we’re affiliating links with about 150 different websites. A lot of them have really complex approval processes; some even require interviews. The amount of time it would take to complete all those processes is just incredible. And if we’re being realistic, our business is probably too niche to get approved for all those programs. So working with Sovrn is really what makes it all possible.

Q: How would you describe your relationship with Sovrn?

A: It’s simply amazing. Honestly the best part has been the collaborative nature of our relationship. We love hopping on calls to learn about new features that are coming to Sovrn, how to get the most out of the tools, or how we’re performing month over month. It feels like we’re a true partner, not just a customer. 

The people and the relationships are what make Sovrn great. They’re really open to feedback and suggestions. Over the years, it’s been so cool to see how Sovrn has grown and how we’ve grown right along with them. And I’m really excited for the future because I know there’s a lot of great stuff coming for both of us.

If you’re not a current Sovrn Commerce customer, sign up now! Once you complete the approval process, you can start earning right away.

Already earning with Sovrn Commerce? Feel free to reach out with questions. Our support team is standing by to provide whatever help you need. 

The post Insights from PredixLabs CEO, Matthew Goodlander-Karant appeared first on Sovrn, Inc..

While affiliate marketing is a simple way to monetize your content, maximizing the value of every click presents a huge challenge. The fact is, there’s an incredible amount of overlap in the affiliate industry. A publisher looking to monetize traffic to a particular merchant might have 10 or more networks to choose from, each with different rates and budgets that may change at any time. So figuring out how to direct affiliate traffic has been an incredibly difficult and time-consuming process for publishers — until now.

When you work with Sovrn Commerce, you’re automatically plugged into our Yield Optimization tool (formerly known as real-time bidding or RTB). This technology automatically sends every impression to the optimal partner, so you earn as much as possible from every click — with no additional effort. Let’s take a closer look.

How Yield Optimization drives more revenue

The example below illustrates how Yield Optimization works in an affiliate transaction. When a user clicks on a merchant link, Sovrn Commerce initiates an auction in real time. Click requests are sent to all available CPC networks, who then respond with their bids. 

If a CPA program is available, Sovrn uses predictive rate modeling to forecast the effective EPC from that program — which is then used as a bid floor. CPC partners must bid above that bid floor to qualify for the auction. The network with the highest bid wins the auction, and the click is routed through that network. Any conversion that may occur is also credited to the winning network.

Sovrn’s predictive rate modeling ensures that every click returns the highest possible EPC — and it all happens without any additional work for the publisher. Simply send a click through Sovrn Commerce and we’ll find the optimal partner to earn the highest possible yield.

But wait… there’s more!

Because of Sovrn’s extensive merchant relationships, our Yield Optimization Tool also unlocks a diverse set of CPC budgets that aren’t available through other sub-affiliate networks. So not only can you earn more affiliate revenue with Sovrn, you’ll also expand your merchant coverage. 

Yield Optimization is unlike anything else on the market today. Very few technology partners offer this type of tool for maximizing affiliate revenue, because building out full auction functionality requires a significant investment of time and resources. So when you work with Sovrn Commerce, you get access to cutting edge technology to take your affiliate program to the next level. 

Real-life results with Yield Optimization

Online gifting service Elfster experienced the power of Sovrn’s Yield Optimization tool first-hand during the busy holiday season. Simply by leveraging Sovrn Commerce — with Yield Optimization running in the background — the Elfster team saw higher bids for affiliate traffic, plus new opportunities for deals with top merchants like Macy’s, Target, Nike, and Kohl’s. This led to a significant boost in their affiliate results for Q4 2023, including:

“Sovrn has played a critical role in forging partnerships that eluded connection on other platforms. We have been able to connect with key brands such as Nike and Target.”

— Meghan Tealdi, Merchandising Manager, Elfster

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All your demand in one place

Yield Optimization is currently connected to more than 50 affiliate networks, including top names like Rakuten, Impact, and more. Accessing all these demand partners on your own would require creating a separate account for each individual network — but Yield Optimization puts it all in one convenient tool. 

Don’t see your preferred demand source listed? Let us know! We’re constantly expanding our partner integrations.

Start earning more with Sovrn Commerce

Yield Optimization is just one of the many ways Sovrn can help drive more revenue from your affiliate marketing program. If you’re not already using Sovrn Commerce, sign up now! Once you’re approved, you can start earning right away. 

If you’re currently working with Sovrn Commerce for your affiliate marketing, feel free to reach out with questions. Our support team is standing by to help you reach your revenue goals.

The post Optimize Affiliate Yield Automatically with Sovrn Commerce appeared first on Sovrn, Inc..

Publishers need revenue diversification more than ever, and affiliate marketing is an easy, flexible way for online creators to immediately boost revenue. Download our free eBook outlining 8 key strategies publishers can use to earn big with affiliate marketing. It’ll help you get started or expand your existing affiliate strategy.

The global affiliate market is estimated to be worth $12 billion, and over $6 billion in the US alone. With continued affiliate growth, there’s never been a better time for publishers and creators of all kinds to tap into this valuable, adaptable revenue stream. 

You’ve no doubt seen affiliate marketing before in myriad forms, whether as links built into written content, a shoppable image, a review or recommendations website, or even as a link in the profile and descriptions found on social media and video sites. There’s no limit to the ways that you can use those links, which means the industry is full of creative ways to earn.  

Even so, starting your affiliate marketing channel can be daunting. And even if you’re already earning via affiliate, you may be looking for ways to expand and optimize your strategy. In this eBook, we’ll share 8 ways you can capitalize on affiliate marketing and monetize your high-quality content whether you’re a blogger, website, app, or use social media with your readers. We’ll also cover some key affiliate marketing strategies that will help you optimize your earnings and build your business, and show you how Sovrn Commerce can help you grow no matter who you are.

You’ll learn how to:

• Start a commerce-driven content strategy
• Earn from your social media posts and emails
• Create new, creative monetization opportunities
• Connect to more merchants for more chances to earn, and more!

The post 8 Strategies to Unlock the Power of Affiliate Marketing appeared first on Sovrn, Inc..

As an affiliate marketer, you may have hundreds — or even thousands — of affiliated links across your website, social media accounts, and other online properties. Inevitably some of those links will break over time, as merchandise goes out of stock, product lines change, and retailers update their offerings. In fact, our audit data shows that up to 10% of links are broken at any given time.

The problem is, broken links can’t help you earn affiliate revenue — even if they’re still getting clicks. Broken links also diminish the user experience, which can damage both your audience relationships and your SEO performance.

Until now, tracking down broken links was a time-consuming, manual process. So most publishers have no idea how many broken links they have or how much revenue they might be missing. That’s why we created a new report to help you get broken links under control. 

The easy way to find — and fix — broken affiliate links

With the new broken links report in Sovrn Commerce, there’s now an easy way to find and fix broken links across all your content. This customizable report provides granular data on all the broken links across your online properties for a given timeframe (today, yesterday, last 7 days, last 30 days, etc.). Data points in the report include:

• Campaign ID
• Site name
• Destination URL
• Number of clicks in the chosen timeframe
• Status code (404 or 403)

Each report displays up to 3,000 broken links — and all broken links are flagged, regardless of whether they were created through our mobile app, Chrome extension, JavaScript snippet, or the Sovrn Commerce platform. Broken links with the highest number of clicks are shown at the top of the list, so you can easily prioritize which links to fix first. (You can find more details about the new broken links report in this article.)

And updating your broken links couldn’t be simpler. Just make the change once in the Commerce platform and it will be reflected anywhere you’ve used that affiliate link. Only Sovrn gives you the power to find and fix broken links in a flash — and manage links for all your affiliate networks in one convenient location.

How to use the broken links report

The broken links report can be generated on demand, any time you need it. Just click the “Reports” button in the Sovrn Commerce platform, select the site(s) and timeframe you want to investigate, and click “Broken links report.” A customized report will be delivered to the user’s inbox, showing detailed information on up to 3,000 broken links within the chosen parameters.

Pro tip: Each report is sent to just one user account, but Sovrn Commerce has no per-seat licensing fee — so you can create as many user accounts as you need, with no additional cost. 

There are two primary use cases for auditing your links with the new Commerce broken links report.

• Unexpected performance dip: If a particular product, merchant, or campaign isn’t driving the revenue you expected, broken links may be the culprit. Simply run this handy report to see if any broken links need to be fixed. 
• Part of your regular QA process: Reviewing the broken links report on a regular basis can be a great addition to your existing quality assurance process — whether that’s weekly, monthly, or quarterly.

Drive more affiliate revenue with Sovrn

Sovrn Commerce puts deep insights at your fingertips, so you’ll be better equipped to optimize your commerce strategy and make smart decisions for the future. The new broken links report is just one example of the robust reporting capabilities you get with Sovrn Commerce. Other key reports include:

• Revenue report: Granular transaction data within an hour of the transaction, so you’ll always know how much you’re going to earn. Report data includes product, merchant, revenue earned, transaction date, and more. 
• CUID/UTM report: Link-level performance metrics based on the UTM tracking parameters and custom tracking identifiers (CUID) built into your affiliate links.
• Non-monetized clicks report: Insights into affiliate clicks that fail to earn revenue, often due to merchant restrictions on device type or click origin. 
• Approved merchant report: A comprehensive list of affiliate merchants you’re approved to work with, including approved countries, estimated commissions, and estimated conversion rates.
• Merchants at risk report: Lists any merchant programs that have recently been paused or canceled, along with your earnings with these merchants over the last 30 days.

If you’re a current Sovrn Commerce customer, feel free to reach out with questions. Our support team is standing by to help you meet your revenue goals.

Not earning with Sovrn Commerce yet? Sign up now! Once you complete the approval process, you can start earning right away.

The post Uncover Broken Links in an Instant with Sovrn Commerce appeared first on Sovrn, Inc..

Facebook isn’t just the largest and most popular social media platform with 2.95 billion active users; it’s also a golden opportunity for affiliate marketers. With so many people in one place, there is a huge opportunity to find people interested in what you’re promoting. 

This guide breaks down how to leverage the popularity of Facebook for effective affiliate marketing, offering tips on building an audience through Facebook pages, groups, and direct messages.

Kick Things Off with a Facebook Page

Your Facebook page is like a digital storefront. Fill in the “About” section so people know what you’re about and how to reach you, then start adding in content to engage your audiences. Follow the 80/20 rule: 80% of your posts should be valuable and informative, and only 20% should be marketing posts to introduce your affiliate products. Mix in pictures and videos related to what you’re selling. Organize them into albums for easy browsing. Hashtags can also help people find your posts, so use them smartly.

Getting people to interact with your page is crucial. Post blog updates, ask questions, and share videos. But don’t overshare with affiliate links. Too many links will annoy your followers and might even get your Facebook page blocked. 

Instead, seek to build a long-lasting relationship with your followers by responding to comments, answering questions, and understanding what kind of potential information and products your audience is after. This increases credibility and builds your reputation as a reliable resource, so the products you recommend will be received positively by your followers.

Engage Through a Facebook Group

A Facebook group is a community for people who dig what you’re about. Keep the engagement going with regular posts, live chats, or Facebook contests. This indicates to the Facebook algorithm to show your group to more people who might be interested.

But don’t just throw affiliate links at other group members. Be genuinely helpful by demonstrating knowledge and expertise, and they’ll start to trust and like your content more. Once trust is established, your audience is more open to checking out what you’re promoting.

Slide into DMs, but Keep It Classy

Direct Messages (DMs) are a great way to get directly engage with your audience. To engage people in a friendly way, find groups related to your niche, share useful content in a post or comments, and invite people to DM you for more info. But be careful with sending affiliate links in Messenger as Facebook isn’t a fan of affiliate links in that app. Instead, guide people to your website or affiliate landing page.

Optimization Is Your Friend

Pay attention to what’s working by using Facebook Insights to show you how your page and posts are doing. Adjust your content strategies based on Sovrn Commerce performance insights to optimize your affiliate marketing efforts across all of your channels. See which links are performing best, how much revenue you’re earning on every click, and what your followers are buying.

Bonus Tip: Create an Opt-In Page

An opt-in page can help you turn visitors into email subscribers by offering exclusive content in exchange for their email. This is a smart move because it helps you keep in touch and share more about what you’re promoting directly to their inbox.

In short, Facebook is full of people who might love what you’re offering. The trick is to engage them with valuable content, create a sense of community, and use direct communication wisely. Keep an eye on what works, adjust as needed, and you’ll find your groove. Remember, it’s about being helpful and genuine, and the sales will follow. With a bit of effort and the right approach, you can make Facebook a key part of your affiliate marketing success.

Ready to get started?

Sovrn Commerce is the fastest, most flexible way to build an affiliate marketing program, optimize your affiliate strategy, and earn affiliate revenue — no matter what channel you’re focused on. If you’re not using Sovrn Commerce yet, sign up now! It only takes a few minutes, and once you’re approved you can start earning right away. 

Interested in other social media platforms?

Check out these blogs to learn more:

• Instagram
• TikTok
• Youtube
• X
• Threads

The post Turn Facebook into Your Affiliate Goldmine appeared first on Sovrn, Inc..

Today’s busy consumers don’t have time to surf the web aimlessly, hoping something will catch their attention. In fact, true “browsing” behavior is rare these days. Most shoppers already know what they’re looking for, so providing updated and skimmable comparisons on your site is a must.

When you’ve got high-quality traffic that’s ready to convert, it’s important to simplify the comparison-shopping process as much as possible. That means putting the best deals at your readers’ fingertips, while also avoiding common problems like broken links and out-of-stock merchandise. The result? You’ll build a loyal audience that trusts your commerce content.

Using a tool like Sovrn Commerce price comparisons gives your audience a convenient way to buy the products they want at the best available price — while increasing clicks and driving conversions at the same time. And for large, sophisticated publishers with hundreds or even thousands of pieces of shoppable content across their online properties, Sovrn Commerce makes it easy to implement price comparisons at scale with our automated price comparisons tool.

The power of price comparisons

Price comparisons let you streamline the buying process by helping readers find the best deal before they click. The concept is simple: display alternative retailers selling the same product, so shoppers can choose the price and merchant that best suits their needs. 

Sovrn Commerce offers several ways to build and publish price comparisons, using our Commerce Product API or customizable templates within the Sovrn Commerce platform. And while both methods are relatively simple, creating individual price comparison widgets for every affiliate link can be tedious, especially if you have a robust, commerce content strategy across thousands of web pages.

Price comparisons at scale

Automated price comparisons rely on a customized JavaScript (JS) library that’s inserted directly into the content at the page code level. The JS code essentially identifies where price comparisons should be inserted and defines the appearance of your custom price comparison widgets. Once implemented, price comparisons are automatically added to every piece of content that matches the parameters provided. Design templates can also be created to standardize font, colors, button size, and more. (Additional details and technical specifications are available in this Sovrn Knowledge Base article.)

Key features

Unlike traditional price comparisons, which must be created one at a time, automated price comparisons are designed to scale with content:

• “Set it and forget it” functionality. Curate price comparisons once, and then continue publishing content without having to build additional price comparison widgets.
• Up-to-date product information, every time. Product listings are automatically updated throughout the day to showcase deals, sale prices, and current product availability, so shoppers will always see accurate product information.
• Flexible display options. Affiliate links can be displayed to align with content style — including lists, tables, or in-line text links. 
• Prioritize certain merchants. Select merchants to showcase.
• Track performance. Include tracking parameters to measure performance.

Get started today!

Ready to get started? If you’re a current Sovrn customer, you can review this article for detailed instructions — or feel free to contact our support team with questions.

If you’re not already working with Sovrn Commerce, sign up now! It only takes a few clicks to get approved, and you can start earning right away.

The post Accelerate Your Commerce ROI with Automated Comparisons appeared first on Sovrn, Inc..

Affiliate marketing on X (formerly Twitter) offers a unique opportunity to connect with audiences and monetize your online presence. X has a massive audience of 330 million active users and is a powerful tool for affiliate marketers because it enables multiple links (meaning multiple opportunities for revenue) in every post.

To find success with affiliate marketing on X you need a thoughtful approach, keeping in mind a specific audience, engaging with followers, and leveraging the platform’s distinct features, especially the brevity of tweets, to build your affiliate strategy. 

This guide provides actionable strategies to harness the power of X for affiliate marketing.

Be Concise and Consistent

To find success on X as an affiliate marketer, you must understand the nuances—like the impact of concise, engaging tweets and the importance of authentic engagement. Focus on building a community rather than only pushing links from the get-go. Posting regularly can also contribute to your success on X because it builds trust between you and your audience. Adaptation to trends and being in the know will also increase engagement. Pro tip: insider knowledge + trust with your audience are the keys to success on X.

Pick Your Niche Wisely

Choose a niche where you have expertise or interest. Niches like fashion, tech, or lifestyle offer ample opportunities, but specificity, like focusing on streetwear or eco-friendly products, can significantly boost your engagement and conversion rates. Your niche is what will set you apart from other accounts and allow you to engage with your audience authentically. 

Engage and Gain Followers

Use your 280 characters to share valuable content, insights, and recommendations. Your bio should reflect your brand’s personality so that a user knows who you are and what you’re sharing. Engage with influencers and actively participate in conversations to amplify your reach. Pro tip: authenticity translates to engagement.

Strategies for Success:

1. Optimize Your X Profile: Ensure your profile clearly represents your niche and includes a compelling bio and visuals.

2. Curate and Share Valuable Content: Balance promotional content with valuable, engaging posts that resonate with your audience. Utilize trending topics and hashtags to increase visibility.

3. Incorporate Affiliate Links Wisely: Use URL shorteners for aesthetics and tracking. Place affiliate links naturally within your content, ensuring they add value to your audience. When you work with Sovrn, you get access to more than 50,000 brands and merchants, so you can always find an affiliate partner or product with an authentic connection to your content. 

4. Collaborate with Influencers: Expand your reach and credibility through collaborations. Engage with influencers and participate in niche-specific chats to position yourself as an authority.

5. Engage with Your Community: Active engagement fosters trust and loyalty. Participate in conversations, respond to questions, and show genuine interest in your followers’ needs.

6. Leverage the right technology: Find a technology partner that makes it easy to build and manage affiliate links across all your social channels, your website, and all your other online properties. Sovrn Commerce lets you easily generate links in a variety of ways, including our browser interface, mobile app, and Chrome extension. Once you create a link, you can edit it at any time and it will automatically be updated throughout your content. 
7. Track and Analyze Your Performance: Use tools like Sovrn to monitor your campaigns’ effectiveness with our  robust reporting capabilities. Adjust your strategies based on performance insights to optimize your affiliate marketing efforts. See which links are performing best, how much revenue you’re earning on every click, and what your followers are buying.

Affiliate marketing on X is a dynamic and rewarding venture for those willing to invest time in building a genuine connection with their audience. By understanding the platform, selecting the right niche, engaging with your community, and strategically incorporating affiliate links, you can achieve success. 

Ready to get started?

Sovrn Commerce is the fastest, most flexible way to build an affiliate marketing program, optimize your affiliate strategy, and earn affiliate revenue — no matter what channel you’re focused on. If you’re not using Sovrn Commerce yet, sign up now! It only takes a few minutes, and once you’re approved you can start earning right away. 

Interested in other social media platforms? 

Check out these guides to learn more:

• Instagram
• TikTok
• Youtube
• Facebook
• Threads

The post Secrets for Affiliate Success on X appeared first on Sovrn, Inc..

The 2023 holiday season is shaping up to be one for the record books, as Cyber Week spending exceeded all expert projections. According to Adobe Analytics:

• Cyber Monday was the biggest online shopping day of all time, with consumers spending $15.7 million every minute for a total of $12.4 billion (9.6% YoY growth) 
• Black Friday generated $9.8 billion in US online sales, up 7.5% from 2022
• Total Cyber Week sales reached $38 billion, up 7.8% YoY

While the season’s biggest shopping days may be behind us, there’s still plenty of time to finish the year strong. But first, you need to understand the big picture trends that are influencing consumer shopping behaviors. So we’ve been crunching the numbers and analyzing the season’s biggest stories, to deliver the insights you need to power your affiliate strategy. 

Following are six key takeaways and actionable tips from Cyber Week, to help set you up for success through the remainder of the holiday season:  

1. Mobile-first strategy

Adobe Analytics reports that mobile shopping accounted for more than half of all online sales (51.8%) throughout Cyber Week — overtaking desktop sales for the first time. As consumers become increasingly comfortable with phone-based buying, they expect an experience on par with desktop shopping. So double-check current best practices for mobile optimization and make sure you’re providing a great mobile experience for your readers. And don’t neglect monetization opportunities on mobile-first channels like YouTube, Instagram, and TikTok.

2. Simplify price comparisons for gifts

Our data shows that true “browsing” was rare during Cyber Week; most shoppers already knew what they were looking for. When you’ve got high quality traffic that’s ready to convert, it’s important to simplify the comparison shopping process. With a tool like price comparisons, you can help your readers find the best deal before they click — and improve click-through rates by up to 200%.

3. Capitalize on Discounts and Commissions

Shoppers were hungry for more than turkey during the Thanksgiving holiday, as the National Retail Federation reports that sales and promotions drove 55% of shopping. Retailers were offering deep discounts in response — up to 31% off list price in key certain categories. Adobe predicts deals will continue to linger this month, at levels slightly below their November peak. Affiliate commission rates were also strong during Cyber week, reaching 14% according to our data. We expect retailers will continue to offer elevated rates throughout the month to attract affiliate promotions—so keep an eye on our Featured Promotions spreadsheet for the best deals and rates.

4. Extend Cyber Week Success

Even though the Cyber Week rush has passed, many people are still looking for gifts — and bargains. Historical data shows that elevated shopping activity typically continues until at least mid-December, so put your most attractive deals front and center. Wondering what shoppers are buying this year? According to our data, top performing merchant categories during Cyber Week include: 

• Departments stores (YoY increase: 25% in clicks and 40% in revenue)
• Fashion & accessories (YoY increase: 10% in clicks and 13% in revenue)

Adobe also reports strong performance in categories like apparel, toys, electronics, jewelry, and sporting goods.

5. Target key shopping days

The clock is ticking, but you’ve still got time to meet your revenue goals. As shopping activity begins to level off this month, it’s smart to focus your efforts on key days when consumers are most likely to be shopping, including:

• Hanukkah (December 7-15), the Jewish Festival of Lights, with eight days of festive foods, songs, storytelling, and gift giving. 
• Free Shipping Day (December 14), when thousands of online retailers offer free shipping—often with no minimum order requirement—and guarantee delivery before Christmas. 
• Super Saturday (December 23), a “bonus” weekend shopping day because Christmas falls on a Monday, could be a big opportunity for retailers to attract last-minute shoppers.
• Christmas Eve and Christmas Day (December 24-25), which have seen a huge increase in last-minute mobile shopping and digital gift card purchases.
• Boxing Day (December 26), a traditional UK holiday that has evolved into one of the biggest shopping days of the year, as retailers worldwide offer deep discounts to minimize post-Christmas inventory.

6. Optimize your holiday strategy with Sovrn

The holidays are the most critical time of year for publishers—but you’re not alone when you partner with Sovrn. We have all the tools and resources you need to make 2023 your best year ever.

• Our Featured Promotions spreadsheet highlights deals from Top 100 merchants, including promotion details and average commission rate. And it’s updated in real time to ensure you always have access to the most current promotions. Great deals are expected to continue throughout December, so bookmark this page and check back often. 
• Our Approved Merchants dashboard offers robust filtering capabilities, sophisticated reporting, and Preferred Merchants functionality—all designed to maximize your affiliate earnings.

Need another reason to work with Sovrn? Our customers are experiencing record-breaking EPCs this holiday season, because Sovrn consistently secures higher commission rates for publishers. 

If you’re not already using Sovrn Commerce, sign up now and see how our auction technology dynamically optimizes your traffic for the highest possible payout.

The post Data, Tips, and Insights to Finish the Holiday Season Strong appeared first on Sovrn, Inc..

As a commerce-focused publisher, it’s important to cultivate a loyal audience of engaged readers and keep them coming back for more. To do that, you need to deliver a unique, enjoyable shopping experience — but it takes time to build high-quality commerce content that drives reliable revenue. 

What if you could give your readers a chance to shop for the products they want, at the best price, all in one place? What if you could avoid common problems like broken links and out-of-stock merchandise? And what if you could build it all in minutes — instead of hours or days?

Wanna take a deep dive? Watch this video

Put the best deals at your readers’ fingertips

Offering price comparisons as part of your affiliate marketing strategy can simplify the comparison shopping process for your readers. And by helping them find the best deal before they click, you’ll improve the overall shopping experience — and improve click-through rates by up to 200%.

Just enter an existing product URL or keywords to build a customized widget showing multiple offers for that product with just a few clicks. Easy-to-use templates let you build the layout you want — including buttons, in-text links, and more — and modify it to suit your brand. And, prices are automatically updated and out-of-stock products are removed — without making manual changes to your site. 

Help readers find products they love

Shopping galleries elevate the online experience by offering a curated selection of products from one or more merchants in a visually appealing display. You can showcase merchandise by product type or theme, giving readers an opportunity to explore — and purchase — the products they want from a trusted source (you).

Simply choose from our wide array of products and merchants, pick those that best fit your needs (based on price, merchant, commission rate, or audience interest), and add them to your custom shopping gallery. Nothing could be easier.

You can even customize the look and feel of your shopping gallery widget, including layout style, fonts, colors, button sizes, and more. Editorial recommendations like “Best Buys” and “Deals of the Day” can be added with just a few clicks. 

Get started today!

These new features are just a few of the many ways Sovrn Commerce can help you build and optimize your affiliate marketing strategy. If you’re a current Sovrn customer, feel free to reach out with questions. Our support team is standing by to help you reach your audience and meet your revenue goals. 

If you’re not already working with Sovrn Commerce, sign up now! It only takes a few clicks to get approved, and you can start earning right away.

The post Deliver the Shopping Experience Your Readers Want appeared first on Sovrn, Inc..

Featured Deal:

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Please don’t promote until 11/23. Redeem offer →

Fossil

Take up to 70% off Outlet or 40% off full-price styles and enjoy free shipping, for one week only starting 11/22.
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Dior

Shop our Exclusive Black Friday set and receive a complimentary gift with any Dior Beauty purchase of $125 or more with Promo code BFDAY23.
dior.com

adidas

Extra 40% off with code CYBER. 11/26 – 11/30.
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BiOptimizers

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Carter’s

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Dooney & Bourke

Black Friday Offer: Save up to 35% off your order with code BLACKFRIDAY
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Sam’s Club

Join Sam’s Club for 60% Off. Shop Black Friday Thanks-Savings Nov 23 thru 26.
*Please don’t promote until 11/23.
samsclub.com

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Have Commerce questions?

The Sovrn Knowledge Center is a great self-service resource you can reference to answer the most common questions.

See our FAQs for information on topics like Getting Started & Approved with Sovrn, Payments, Reporting, our Developer Center, and general information on affiliate marketing.

This newsletter may contain affiliate links. Sovrn Commerce, or our Publishers, might be compensated when you click through links in this newsletter. In some instances, merchants will compensate Sovrn Commerce for the inclusion of their products or brands.

The post Cyber 5: Deals, Trending Merchants, & Notable Rate Changes appeared first on Sovrn, Inc..

Featured Deal:

Over $14,000 in Black Friday Thanks Savings. Online only Thanksgiving Day.
Please don’t promote until 11/23. Redeem offer →

adidas

Save up to 70% at the adidas Black Friday sale
Nov 20, 2023 – Nov 25, 2023
adidas.com

BiOptimizers

25% OFF sitewide at BIOptimizers from 11/20 – 11/28 – Save big on our most popular formulas like Sleep Breakthrough, MassZymes, Magnesium Breakthrough, and more! Also, free gifts starting at purchases of $250 or more
bioptimizers.com

Carter’s

LOWEST PRICES OF THE YEAR! Black Friday, our best deals. Hurry, ends 11/25!
carters.com

Dior

Receive a complimentary makeup pouch & J’adore discovery kit with any Dior Beauty purchase of $125 or more with promo code THANKS23.
dior.com

Dooney & Bourke

Take 30% off Sitewide with code BLACKFRIDAY 11/13 -11/21
dooney.com

Qunol

Free Shipping Orders $25+!
qunol.com

Sam’s Club

Join Sam’s Club for 60% Off.* Shop Black Friday Thanks-Savings Nov 23 thru 26.
*Please don’t promote until 11/23.
samsclub.com

White Mountain Puzzles

Black Friday Sale: Buy 3, Get 1 Free with code BLACKFRIDAY23!
whitemountainpuzzles.com

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Have commerce questions?

Sovrn’s Knowledge Center is a great self-service resource you can reference to answer the most common questions.

See our FAQs for information on topics like Getting Started & Approved with Sovrn, Payments, Reporting, our Developer Center, and general information on affiliate marketing.

This newsletter may contain affiliate links. Sovrn Commerce, or our Publishers, might be compensated when you click through links in this newsletter. In some instances, merchants will compensate Sovrn Commerce for the inclusion of their products or brands.

The post Black Friday: Deals, Trending Merchants, & Notable Rate Changes appeared first on Sovrn, Inc..

Preferred Partners:

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5 Data-Driven Tips to Power Your Holiday Strategy 

Top tips plus our annual Featured Promotions spreadsheet to help maximize your affiliate earnings this holiday season.

Read more

New to Sovrn Commerce?

Not a Sovrn Commerce user? Sign up and start earning today. If you already have an account but you don’t know what comes next, we’ve got you covered.

The post This Week’s Best Promotions appeared first on Sovrn, Inc..

Halloween costumes have been packed away and Mariah Carey is back on the airwaves , so that means the holiday season is officially underway! We’ve entered the busiest — and most profitable — time of year for retailers and digital publishers. 

After yet another year of economic turmoil, you might expect consumers to be cautious about their holiday spending — but experts are predicting jolly times ahead. Adobe’s 2023 holiday shopping forecast reports expected online holiday sales of $221.8 billion in the US — a 4.8% increase over 2022. Meanwhile the 2023 Deloitte holiday survey found that consumers plan to spend an average of $1,652 this holiday season (versus $1,496 in 2022) — exceeding pre-pandemic levels for the first time.

All that spending adds up to a big opportunity for publishers, affiliate marketers, and content creators — but only if they understand how to optimize for current market conditions and consumer preferences. Here are five tips to help you maximize your holiday earnings this year.

5 tips for affiliate success this holiday season

Tip #1: Keep the momentum going

The success of early-season shopping events like Amazon Big Deal Days is just the tip of the iceberg this year. According to Deloitte’s holiday survey, just 24% of consumers took advantage of these sales — but 95% plan to shop for the holidays this year (compared to 92% in 2022 and 88% in 2021). So there’s a lot of shopping yet to come!

Our advice: Don’t wait until Black Friday if you want to capture the best affiliate revenue opportunities. Deloitte reports that shoppers expect to spend nearly a third of their budget in late November, which means two thirds will be spent before or after Cyber Week. Keep your content fresh throughout the shopping season and watch for new deals to keep your readers coming back for more.

Tip #2: Highlight deep discounts

Deloitte findings indicate that, while shoppers may spend more overall this year, they’re planning to allocate their budget among fewer gifts. Similarly, market research firm Numerator reports that consumers plan to save money by buying items on sale (67%) and buying less (48%). The good news is, discounts are expected to be plentiful this holiday season. Adobe predicts discounts will top 2022 records, peaking at 30-35% for top retail categories.

Our advice: Stay focused on deals and promotions. With brands lowering prices to offset inflation — and consumers looking for discounts — you’ll find more success offering popular products at reduced prices rather than high-ticket or niche merchandise. Keep an eye on click performance by staying on top of real-time analytics in your Commerce dashboard and swap out any products or merchants that aren’t capturing your readers’ attention. The Commerce interface makes it easy to edit your links without making manual changes across your online presence. 

Tip #3: Make mobile shopping easy

As consumers become increasingly comfortable with phone-based buying, mobile shopping is set to overtake desktop sales for the first time. Adobe anticipates that more than half (51.2%) of online shopping will take place on mobile devices this holiday season, with peak usage occurring on days like Thanksgiving and Christmas when consumers are likely to be with friends and family.

Our advice: Make sure you’re providing a great mobile experience for your readers. Double check current best practices for mobile optimization and make any necessary updates before the season’s peak shopping days. And don’t forget about monetization opportunities on mobile-first channels like YouTube, Instagram, and TikTok, as social media offers a wealth of earning opportunities for publishers, creators, and influencers. 

Tip #4: Give your readers options

Even when discounts are abundant, consumers are cautious about spending more than necessary. Numerator’s analysis of Amazon’s October shopping event showed that 55% of shoppers compared prices before making a purchase. The market research firm also reports that more than half of consumers believe inflation will impact their holiday spending, so comparison shopping is likely to continue throughout the shopping season.

Our advice: Give your audience the choices they need to make holiday shopping a breeze. The Sovrn Commerce platform includes several engaging features like shopping galleries and price comparisons to help your readers find the best deal on the products they want, all in one place. These robust tools help you deliver a unique, curated shopping experience that can streamline holiday buying — and boost your affiliate revenue. 

Tip #5: Last but definitely not least – don’t neglect Cyber Week

New shopping events seem to pop up every year, but Cyber Week is still the undisputed leader of the holiday season. Deloitte reports that two-thirds of consumers (66%) plan to shop Black Friday/Cyber Monday promotional events. Adobe predicts that Cyber Week will drive $37.2 billion in online spending this year (a year-over-year increase of 5.4%), including $5.6 billion on Thanksgiving, $9.6 billion on Black Friday, and $12 billion on Cyber Monday.

Our advice: While Black Friday may have ceded the holiday shopping crown to Cyber Monday in recent years, late November still marks the peak of the holiday buying season. That means merchants will be pulling out all the stops to entice consumers to open their wallets. Deals will change constantly during this critical time, so you’ll need up-to-date information to optimize your product and merchant selection. Fortunately, Sovrn is here to help you keep up with the season’s best promotions.

Your guide to the season’s best deals

Our Merchant Featured Promotions spreadsheet is back, with highlights from Top 100 merchants — including brands like Macy’s, Walmart, and Nike. Just like last year, our Merchant team is adding new promotions as they come up through the end of Q4 — so bookmark this page and check back often. 

The spreadsheet provides detailed information for each deal, including merchant name, promotion description, promo code (if applicable), start and end dates, and average commission rate through Sovrn. We’ve also included a “Notes” section to highlight any special instructions or embargo details from the brand.

Following are a few tips and suggestions to help you get the most out of this valuable resource:

• Keep in mind that brands will be rolling out new deals throughout November and December — not just Black Friday and Cyber Monday. 
• Check the tabs at the bottom for information specific to UK and Canadian audiences, as well as Cyber 5 deals.
• Pay attention to the “Notes” column for special instructions and embargo information.
• This list will be updated constantly, so check back often for new opportunities.
• If you want to receive compensation for affiliate promotions, you must be approved to work with each merchant. Check the Approved Merchants section of the Sovrn Commerce platform to confirm your status.

Looking for more?

Sovrn is dedicated to helping publishers drive revenue through the holiday season and beyond. Our Q4 2023 Shopping Calendar is your one-stop, curated guide to affiliate marketing success. Download the calendar now for a comprehensive look at top shopping dates, high-performing merchants, and featured categories for the 2023 holiday season.

Not using Sovrn Commerce yet?

Sovrn Commerce is the fastest, most flexible way to build an affiliate marketing program, optimize your affiliate strategy, and earn affiliate revenue — no matter what channel you use. If you’re not already using Sovrn Commerce, sign up now! It only takes a few minutes, and once you’re approved you can start earning right away. 

The post 5 Data-Driven Tips (and 1 Great Resource) to Power Your Holiday Strategy appeared first on Sovrn, Inc..

Featured Deal:

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11/9 – 11/12 Redeem offer →

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Car Gurus

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cargurus.org

Carter’s

Styles Starting At $2.99! Limited Time Offer. Today Only! 11/8 – 11/9
carters.com

Dior

Celebrate Single’s Day with Dior and receive a complimentary travel size lip maximer, Diorshow Mascara, Diorshow maximizer & makeup pouch with any beauty purchase of $175 or more.
dior.com

Filters Fast

Black Friday Deal! Shop FiltersFast and get FREE SHIPPING no minimum on orders with code: BLACKFRI23 from 11/23-11/26.
filtersfast.com

Lilly Lashes

Get up to 60% off lashes on Single’s Day! Browse the Single’s Day Collection of $11 lashes for 24 hours only!
lillylashes.com

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Have commerce questions?

Sovrn’s Knowledge Center is a great self-service resource you can reference to answer the most common questions.

See our FAQs for information on topics like Getting Started & Approved with Sovrn, Payments, Reporting, our Developer Center, and general information on affiliate marketing.

This newsletter may contain affiliate links. Sovrn Commerce, or our Publishers, might be compensated when you click through links in this newsletter. In some instances, merchants will compensate Sovrn Commerce for the inclusion of their products or brands.

The post Singles’ Day: Deals, Trending Merchants, & Notable Rate Changes appeared first on Sovrn, Inc..